Deutschland Summt!

An initiative of the Foundation “Stiftung für Mensch und Umwelt”

The “Deutschland summt!” campaign aims first and foremost to raise awareness of bees, urban nature and our dependence on a functioning ecosystem. As the most important pollinating insects, bees play a key role in this. They are not faring well: monocultures, pesticides, loss of habitat, diseases and pests are taking their toll. Without bees, our ecosystems, biodiversity and, ultimately, we humans are in a precarious situation.

Leaflet featuring a yellow flower and a bee on the theme ‘We’re doing our bit for bees – a guide to bee-friendly gardening’

In addition, the initiative aims to awaken a sense of responsibility in decision-makers from the fields of culture, science, business and politics, since the preservation of our ecosystem is a task for society as a whole. It affects everyone, not only environmentalists, nature lovers or, in the case of the honey bee, beekeepers.

Together with “Deutschland summt!” we want to motivate young and old to make their community and district – and thus their future – more bee-friendly.

The annual planting competition

The history of the annual planting competition ‘Wir tun was für Bienen. From 2017 to 2022

The planting competition “Wir tun was für Bienen”, initiated by the “Stiftung für Mensch und Umwelt”, takes place annually. This is a bee-friendly and community action that shows the commitment of friends, families, work colleagues, students, sports groups and many more.

The aims of the competition are to transform areas that are foreign to nature into habitats for humans and animals, to create understanding for biological diversity and to initiate community experiences.

Discover our seasonal planting tips.

You can find more information about the planting competition on the website ‘We’re doing something for bees’.

Our contribution

At Breitsamer, we are passionate about honey as a natural product, and bees are our most important partners. Protecting them and improving their living conditions is especially important to us. That is why we support the “Wir tun was für Bienen” initiative.

In addition, we have added a very special honey to our range: Breitsamer Frühlingssummenhonig. Here the taste of spring meets the full effort of the bees. Our spring buzz is a spring blossom honey from the first harvest of the year. The honey tastes flowery-aromatic. 

With every jar of Frühlingssummen honey, we are supporting Deutschland Summt in organising the ‘Wir tun was für Bienen’ planting competition.